(Photo By Flickr User Luisana ∞)

Think you’ve got what it takes to create the next great Oreo flavor? Now is your chance!

The “My Oreo Creation” contest. It kicks off today and runs through July 14th.

Consumers in the U.S. can submit their creations through Instagram and Twitter using the contest hashtag #MyOreoCreation and #Contest.

According to adweek.com, fans will choose the grand prize winner for the contest, and that winner will score a whopping $500,000, an exclusive behind-the-scenes look at how Oreo creations are brought to life and, of course, a chance to see their product on store shelves. Three finalists will walk away with $25,000 each. Plus, their idea will be sold on select retail shelves with an “on-pack shout-out.”

As the competition launches on today, so does the debut of a new limited-edition Oreo flavor, Firework Oreos, straight out of the Oreo Wonder Vault. Inside the Oreo cookie cream you’ll find popping candy.

Madeline Vincent, brand manager of Oreo Cookies said,

“For the past couple of years, we’ve really been pushing ourselves to come up with great flavors to bring to life as an Oreo cookie, but this is really the first time we’ve brought an experience, the wonder of a fireworks show, and bringing it to life. That’s what make Oreo so fun, that we find these unexpected and unique flavors that people might never have thought were possible.”

If you’re looking to submit your flavor creation to Oreo, there’s a few things you should keep in mind. Winning entries will be judged on a few different criteria with the most weight (40 percent) being put on creativity. The remaining 60 percent focuses on originality of the idea (30 percent) and taste appeal (30 percent).

The winning flavors will launch in 2018.