(Photo By Fliickr User 7330179@N07)

Used soap from Hilton Hotels is getting a second life.

According to CNN, the company announced earlier that it will collect used bars of soap from guest rooms across its hotels and recycle them into 1 million new bars of soap by October 15th, which is Global Handwashing Day.

The project is in conjunction with Clean the World, a social organization that distributes soap to communities in need. Hilton (HLT) said it will collect soap from its various hotels, including Embassy Suites, Hilton Garden Inn, Hampton, Homewood Suites, and Home2 Suites. The used soap is “crushed, sanitized and cut into new soap bars,” according to the company.

Hilton has announced similar initiatives in the past. The hotel chain also helps recycle soap, lotion and shampoo bottles, which can be reused for travel bottles of hygiene products. Hilton’s recycling program has helped Clean the World distribute 7.6 million bars of recycled soap over the past decade, keeping 2 million pounds of soap and bottles out of landfills.

Hilton is one of the many companies focused on recycling. Businesses face disruption from climate change, and customers increasingly demand that products and services are environmentally friendly.